We’re back out into the sunshine with opportunities everywhere!

When we’re talking about “publishing” a book, we’re talking about designing it, printing it and making it available to the public. Red Horseshoe Books designs and prints your book and then gives you a book promotion strategy. I was recently looking at “publishing” on my phone and it took me to a company over that one, and then a company over that one, and on and on. The concept of making a book available to the public could be quite an undertaking depending what your ideas are. Whatever company you work with has developed what they have the ability to do with regard to designing, printing and making your book available. If your book is designed to your specifications and printed, then you have a good product to “put out there”. The more of the rest of the process you can do yourself, the more of the income from your book you keep for yourself. If you would like to find a company to take care of all of it, they will be paid well to do that, and you will be paid less. So, however you want it, is up to you.

If you consider the photo on this page, you can see that different people have different connections and that’s how it really is for you and me. We have different opportunities for contact with people; we live our lives in different ways. Some people may have a large following on social media, some of you may belong to a large church or other organization where you meet with people regularly, some of you may be speakers, so people know you and what you’re about and might be waiting for your next book! When you have your new book, it will often start moving slowly at first and then gain in momentum. It makes sense for you to send the books to your readers at first and then when sales pick up, it will be easier to afford a company to do fulfillment for you. You’ll have a chance to figure it out as you go and each of us would do it differently and that’s normal!

Hope this adds to your information! We’d love to hear about your book! Just fill out the contact page and we’ll set up a time to give you a call! Enjoy the sunshine!