Red Horseshoe Books

Book Publishing and Design

Social Media | How do I communicate to promote my book?

Sunday, November 3rd, 2019 | Uncategorized | No Comments

You interact on social media to give what you have and attract followers who are interested. If I try to drag my horse, I don’t get very far. If I give to her and be patient, she “hooks on” and goes with me because she wants to, not because I forced her. Keep giving and be patient. Don’t worry about results today, it takes time.



















Graphic Design Job vs Publishing

Thursday, October 17th, 2019 | Uncategorized | No Comments

Graphic design job vs. Publishing: Graphic design job – print a few of these for my friends & family. No chance or thought of profitting or even getting your money back. Very expensive undertaking. VS Careful research to find likelihood of sales, talking it up on your blog & social media, print a large quantity to reduce the cost of each copy & be ready for the momentum of sales you have built. That’s publishing, and this kind of press is your friend!



Thursday, October 10th, 2019 | Uncategorized | No Comments

MEMOIRS, can they work? Some say they won’t sell. Several writers have told me, “my story is horrible; everyone will want to read it!” Are you sure? I’m not sure I do. Your story has to be relevant; otherwise, it’s like watching home movies and only your family wants to do that. Your life-story can be a bridge to add to understanding your time in history, or it can be relevant for others experiencing similar things as you. You could think of other ways but it’s your job to show why your story matters and your secondary title tells why your readers very much want to read your memoir! Go for it!


How do I get this book written?

Tuesday, October 8th, 2019 | Uncategorized | No Comments

How do I get this book written?? Get somewhere quiet & focus on the big picture. On a Word document, make a list of the things you want to include. Put them in logical order. Those are your working chapter heads. When something comes to mind, write it into that chapter so you dont have to keep going & thinking of everything in order. You can make this one continuous document or a separate one for each chapter. If you think of more chapters, add them to the list. Continue adding detail to each chapter until you get it pretty much done. Now find a good editor to work with so you will have smooth story flow & clear character development. You know what you meant to say; they see what you actually said! Even as you work together, you will be adding more detail until you have a great book!

Your message – the real value

Monday, February 2nd, 2015 | Uncategorized | No Comments

There is a gold kernel that is your message regardless of your writing skill. You have something to say that matters. I learned in Deaf studies that to interpret a message, you listen to it as spoken from one culture and language, you remember the kernel of information and then interpret it into the other culture, in their language. You hold onto the kernel of information so the message stays the same. Of course there are several things about your writing that can detract from your message like: badly arranged sentences, story sequences that are hard to follow, grammatical errors and typos. That’s why you need an editor. Even a professional writer works with an editor, but perfect writing does not trump the original message. An editor’s job is to help you write your message well so your readers do not fail to get what you said.  It is not their job to change or diminish what you said.

To add to the value of your “gold kernel”, the favorite thing for Internet search engines is “original content”. There is so much information copied and repeated and fewer people writing their own thoughts. Information gets recycled over and over, but the ears of the Internet and the people on it perk up when we hear something new, and we value that.

Writing done well is so valuable, but nothing replaces the message itself.


Sunday, January 20th, 2013 | Uncategorized | No Comments

My daughter is taking French this year. She and her sister took Spanish in High School. I just learned that Thomas Jefferson learned Greek, Latin and French when he was very young. Why all the study of languages? Because we all learn valuable things all the time and language is the way to pass on that valuable information. It’s really interesting how different the languages are, how they were developed and how they describe things differently. Have you learned something during your life that people would benefit from knowing? No one else has lived your life; you’re the only one who knows what you know. Think about writing it down and passing it on!!

You GO RGIII !!!

Monday, December 31st, 2012 | Uncategorized | No Comments

You GO RGIII and Morris!! (Great training Terry Shea! –

Read the article. It says it all – except maybe that Terry Shea’s trainees continue to amaze us all!

“The Best QB Book Ever Written!”

Tuesday, December 18th, 2012 | Uncategorized | No Comments

Well written books are one way to make a difference in this world, and Coach Terry Shea’s EYES UP is certainly doing that. His book sales are up and he’s receiving glowing e-mails from his readers. If you have a Quarterback, their dad or their coach on your Christmas list, they would greatly benefit from this amazing work by Coach Terry Shea. He has trained and is still training the best Quarterbacks in the country, and he has poured it all into this volume. The book can be purchased at

This quote was taken from his web site:

Email from a 7th grade Quarterback:

“I wanted to let you know “EYES UP” came today and the book is immaculate as Joe Dickinson told us, the best QB book ever written.”

Roll up the carpet!

Sunday, November 18th, 2012 | Uncategorized | No Comments

Maybe you’ve heard about the benefits of playing Mozart’s music. It can change your molecular make up! You can think better. You are more creative, just because of the particular arrangement up of his kind of music. There have been many articles written about it. I chose one, but you can find others.

I would also suggest that taking a day out of the stew of life in this world to enjoy your family and friends, have a holiday and be thankful, will do much to improve your health, your outlook, and your hope.  Remember Scrooge’s employer Fezziwig, in The Christmas Carol? He looked up at the clock, and said stop the work boys! Roll up the carpet! Stack up the chairs! It’s time for a party!! And in came the fiddle players, the visitors, and his wife with the food! He’s one of my favorite characters of all time because he is so kind and he has great values. People matter, and we have to take a break and nourish our spirits, and be encouraged!

So roll up the carpet, stack up the chairs, and have a Wonderful Thanksgiving this year!!

How much does it cost?

Sunday, August 5th, 2012 | Uncategorized | No Comments

Okay, let’s just go there, and feel free to comment. How much does it cost to publish a book? My best answer is, it’s like buying a car. A few years ago, a friend of mine would go to a dealership and say, I’ve got $1500. What can you sell me? And he would usually leave with some kind of car. But then we all know there is the other end of the spectrum! There are so many choices to make along the way with binding, paper, quantity; and all of that is a part of your strategy. Who is your reader? How will the book be used? What kind of wear will it get? For example a cookbook needs to lie flat on the counter – so a spiral binding has a purpose, and it would be a good idea to have a plastic laminate to protect the surface of the cover from spills. Will your book be read a few times like a novel, or will it be used as a reference book – opened many, many times? Those kinds of questions help you to determine the materials and methods used to produce your book. Quantity is a consideration too. The price of each book goes down pretty drastically as the quantity goes up, because on the front end are the set up charges. Increase in quantity is just the cost of additional paper. So more quantity, less cost each, more profit each. So if the objective in buying a car is to get into a protected vehicle, with your luggage, and be taken somewhere without pedaling, then you will expect to spend thousands, not hundreds. If you want to spend hundreds, you get a bicycle, and they are wonderful – they just don’t do the same job as a car. So the comparison is with Print on Demand. If the objective is to “be a published author” even though there is no book unless someone orders it, and if there is no publishing budget, then that’s the way to go. The price of each book is higher, and the quality has to be lower because of the process used to produce one book at a time. Like I said, there are lots of choices, and that’s a good thing!